Gender differences in supermarket choice : an expositional analysis in the presence of ignorance using CaRBS
Year of publication: |
2010
|
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Authors: | Beynon, Malcom J. ; Moutinho, Luiz ; Veloutsou, Cleopatra |
Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 44.2010, 1/2, p. 267-290
|
Subject: | Einkaufsverhalten | Shopping behaviour | Lebensmitteleinzelhandel | Food retailing | Konsumentenverhalten | Consumer behaviour | Geschlecht | Gender | Datenqualität | Data quality | Befragung | Interview | Statistische Methode | Statistical method | Großbritannien | United Kingdom |
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