Gender differences in the interpretation of web atmospherics : a selectivity hypothesis approach

Eirini Tsichla, Leonidas Hatzithomas and Christina Boutsouki

Year of publication:	December 2016
Authors:	Tsichla, Eirini ; Hatzithomas, Leonidas ; Boutsouki, Christina
Published in:	Journal of marketing communications. - Abingdon : Taylor & Francis, ISSN 1352-7266, ZDB-ID 1317851-9. - Vol. 22.2016, 6, p. 563-586
Subject:	Selectivity Hypothesis \| web atmospherics \| gender processing \| virtual visitors' attitude \| Geschlecht \| Gender \| Konsumentenverhalten \| Consumer behaviour \| Social Web \| Social web

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