Gender stereotypes in advertisements for male politicians : longitudinal evidence from Greece
Year of publication: |
September 2018
|
---|---|
Authors: | Kotzaivazoglou, Iordanis ; Hatzithomas, Leonidas ; Tsichla, Eirini |
Published in: |
International review on public and non-profit marketing. - Berlin : Springer, ISSN 1865-1992, ZDB-ID 2423129-0. - Vol. 15.2018, 3, p. 333-352
|
Subject: | Gender stereotypes | Political advertising | Male candidates | Content analysis | Griechenland | Greece | Geschlecht | Gender | Werbung | Advertising | Männer | Men | Politiker | Politicians | Werbewirkung | Advertising effects |
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