Gender portrayals revisited : searching for explicit and implicit stereotypes in Cypriot magazine advertisements
Eirini Tsichla and Yorgos Zotos
| Year of publication: |
2016
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|---|---|
| Authors: | Tsichla, Eirini ; Zotos, Yorgos |
| Published in: |
International journal of advertising : the quarterly review of marketing communications. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0261-9903, ZDB-ID 83205-4. - Vol. 35.2016, 6, p. 983-1007
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| Subject: | gender stereotypes | gender roles | sexism | content analysis | print advertisements | Geschlecht | Gender | Printwerbung | Print advertising | Werbewirkung | Advertising effects | Werbung | Advertising | Geschlechterforschung | Gender studies | Stereotyp | Stereotype | Geschlechterdiskriminierung | Gender discrimination | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/02650487.2016.1189250 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011644538