Gender differences in using mobile data services: utilitarian and hedonic value approaches
Kiseol Yang; Hyun-Joo Lee
| Year of publication: |
2010
|
|---|---|
| Authors: | Yang, Kiseol ; Lee, Hyun-joo |
| Published in: |
Journal of research in interactive marketing : interactive marketing and computer-mediated communication. - Bingley : Emerald, ISSN 2040-7122, ZDB-ID 2551662-0. - Vol. 4.2010, 2, p. 142-156
|
| Subject: | Digitale Güter | Digital goods | Mobile Anwendung | Mobile application | Zielgruppe | Target group | Geschlecht | Gender | Innovationsakzeptanz | Innovation adoption | USA | United States |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003991299