Gender-generation characteristic in relation to the customer behavior and purchasing process in terms of mobile marketing
Robert Stefko, Radovan Bacik, Richard Fedorko, Maria Olearova
| Year of publication: |
2022
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|---|---|
| Authors: | Stefko, Robert ; Bacik, Radovan ; Fedorko, Richard ; Olearova, Maria |
| Published in: |
Oeconomia Copernicana. - Olsztyn, Poland : Institute of Economic Research, ISSN 2353-1827, ZDB-ID 2754520-9. - Vol. 13.2022, 1, p. 181-223
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| Subject: | online shopping | e-commerce | customer insight | online consumer behavior | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour | Electronic Commerce | E-commerce | Beziehungsmarketing | Relationship marketing | Online-Marketing | Internet marketing | Mobile Marketing | Mobile marketing | Social Web | Social web |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.24136/oc.2022.006 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013255852