Generating and exploiting customer insights from social media data
Year of publication: |
August 2016
|
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Authors: | Wieneke, Alexander ; Lehrer, Christiane |
Published in: |
Electronic markets : the international journal on networked business. - Heidelberg : Springer, ISSN 1019-6781, ZDB-ID 1309988-7. - Vol. 26.2016, 3, p. 245-268
|
Subject: | Customer insights | Customer data | Social media | Absorptive capacity | Capabilities | Social Web | Social web | Beziehungsmarketing | Relationship marketing | Innovationsmanagement | Innovation management | Kundenintegration | Customer integration | Kundendaten |
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