Generating customer value through the boosting of relationships and organisational innovativeness
Antonio L. Leal-Rodriguez
| Year of publication: |
2020
|
|---|---|
| Authors: | Leal-Rodríguez, Antonio L. |
| Subject: | customer value | organisational innovativeness | partial least squares | Relationship learning | Kundenwert | Customer value | Beziehungsmarketing | Relationship marketing | Innovationsmanagement | Innovation management | Innovation | Lernende Organisation | Learning organization | Partielle kleinste Quadrate | Partial least squares | Lieferantenmanagement | Supplier relationship management |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/14778238.2019.1673675 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012287122