Generating positive word-of-mouth communication through customer-employee relationships
| Year of publication: |
2001
|
|---|---|
| Authors: | Gremler, Dwayne D. ; Gwinner, Kevin P. ; Brown, Stephen W. |
| Published in: |
International journal of service industry management : IJSIM. - Bradford : Emerald, ZDB-ID 1041356x. - Vol. 12.2001, 1, p. 44-59
|