Generating sales while providing service : a study of customer service representatives' ambidextrous behavior
Claudia Jasmand, Vera Blazevic, & Ko de Ruyter
| Year of publication: |
2012
|
|---|---|
| Authors: | Jasmand, Claudia ; Blazevic, Vera ; Ruyter, Ko de |
| Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 76.2012, 1, p. 20-37
|
| Subject: | Callcenter | Call centre | Beziehungsmarketing | Relationship marketing | Revenue-Management | Revenue management | Verkaufspersonal | Salespeople | Arbeitsverhalten | Work behaviour | Performance-Management | Performance management |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009729595