GOSIP in cyberspace : conceptualization and scale development for general online social interaction propensity
Vera Blazevic; Caroline Wiertz; June Cotte; Ko de Ruyter; Debbie Isobel Keeling
| Year of publication: |
2014
|
|---|---|
| Authors: | Blazevic, Vera ; Wiertz, Caroline ; Cotte, June ; Ruyter, Ko de ; Keeling, Debbie Isobel |
| Published in: |
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation. - Thousand Oaks, CA : SAGE Publishing, ISSN 1094-9968, ZDB-ID 1424950-9. - Vol. 28.2014, 2, p. 87-100
|
| Subject: | Scale development | General online social interaction propensity | Individual difference | Social media | Social Web | Social web | Soziale Beziehungen | Social relations | Konsumentenverhalten | Consumer behaviour |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010399476