Generation Y multichannel behaviour for complex services : the need for human contact embodied through a distance relationship
Ilaria Dalla Pozza, Sandrine Heitz-Spahn and Lionel Texier
| Year of publication: |
June 2017
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|---|---|
| Authors: | Pozza, Ilaria Dalla ; Heitz-Spahn, Sandrine ; Texier, Lionel |
| Published in: |
Journal of strategic marketing. - Abingdon : Taylor & Francis, ISSN 0965-254X, ZDB-ID 1279794-7. - Vol. 25.2017, 3, p. 226-239
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| Subject: | Multichannel behaviour | Generation Y | insurance industry | social media | digitizing human contact | distance relationship | Social Web | Social web | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Versicherung | Insurance | Vertriebsweg | Distribution channel |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/0965254X.2017.1299785 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011743005