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Genetic data : a paradigm shift in marketing strategies

Neetu Pranay Petkar
Year of publication:
2024
Authors: Petkar, Neetu Pranay
Published in:
New trends in marketing and consumer science. - Hershey, PA : IGI Global, ISBN 979-8-3693-2754-8. - 2024, p. 204-214
Subject: Genetik | Genetics | Daten | Data | Konsumentenverhalten | Consumer behaviour | Konsumentenpräferenzen | Consumer preferences | Marketingmanagement | Marketing management
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