Get Closer to Your Customers by Understanding How They Make Choices
| Year of publication: |
1993
|
|---|---|
| Authors: | Simonson, Itamar |
| Published in: |
California management review : CMR. - Berkeley, Calif. : Haas School of Business, University of California, ISSN 0008-1256, ZDB-ID 2229304. - Vol. 35.1993, 4, p. 68-84
|