Getting a discount or sharing the cost : the influence of regulatory fit on consumer response to service pricing schemes
Ahmad Daryanto, Ko de Ruyter, and Martin Wetzels
| Year of publication: |
2010
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|---|---|
| Authors: | Daryanto, Ahmad ; Ruyter, Ko de ; Wetzels, Martin |
| Published in: |
Journal of service research : JSR. - Thousand Oaks, CA : SAGE Publications, ISSN 1094-6705, ZDB-ID 1490069-5. - Vol. 13.2010, 2, p. 153-167
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| Subject: | Preismanagement | Pricing strategy | Konsumentenverhalten | Consumer behaviour | Prospect Theory | Prospect theory | Private Krankenversicherung | Private health insurance | Niederlande | Netherlands |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10003982818