Getting customers’ ideas to work for you : learning from dell how to succeed with online user innovation communities
Paul Michael Di Gangi; Molly Wasko; Robert Hooker
| Year of publication: |
2010
|
|---|---|
| Authors: | Gangi, Paul Michael Di ; McLure Wasko, Molly ; Hooker, Robert |
| Published in: |
MIS quarterly executive : a research journal devoted to improving practice. - Bloomington, Ind. : School, ISSN 1540-1960, ZDB-ID 2083867-0. - Vol. 9.2010, 4, p. 213-228
|
| Subject: | Kundenintegration | Customer integration | Social Web | Social web | Beziehungsmarketing | Relationship marketing | Innovationsmanagement | Innovation management | Erfolgsfaktor | Success factor | Konsumentenverhalten | Consumer behaviour |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008806458