Getting Generation Y to attend : friends, interactivity and half-time entertainment
David Hugh Bednall; Michael Valos; Stewart Adam; Colin McLeod
| Year of publication: |
2012
|
|---|---|
| Authors: | Bednall, David Hugh ; Valos, Michael ; Adam, Stewart ; McLeod, Colin S. |
| Published in: |
Sport management review. - Abingdon : Routledge, Taylor & Francis Group, ISSN 1441-3523, ZDB-ID 2105257-8. - Vol. 15.2012, 1, p. 80-90
|
| Subject: | Konsumentenverhalten | Consumer behaviour | Altersgruppe | Age group | Fußball | Football | Soziale Beziehungen | Social relations | Motivation | Australien | Australia |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009517334