Getting it right on the inside : The challenge of internal branding

The world is dominated by brands. Almost everywhere we look and in most things we do, brands touch upon and influence our lives. According to Rita Clifton – Chairman of the world’s leading brand consultancy Interbrand – brands are one of the most stable of corporate assets, “demonstrably the most powerful and sustainable wealth creators in the world”.

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Year of publication:	2003
Published in:	Strategic Direction. - MCB UP Ltd, ISSN 1758-8588, ZDB-ID 2089990-7. - Vol. 19.2003, 10, p. 10-12
Publisher:	MCB UP Ltd
Subject:	Marketing \| Branding \| Internal branding

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Type of publication:	Article
Type of publication (narrower categories):	viewpoint
Language:	English
Other identifiers:	10.1108/02580540310499479 [DOI]
Source:	Other ZBW resources

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