Getting lapsed donors back : an empirical investigation of relationship management in the post-termination stage
Shanfei Feng
| Year of publication: |
2014
|
|---|---|
| Authors: | Feng, Shanfei |
| Published in: |
Journal of nonprofit & public sector marketing. - Binghamton, NY : Haworth, ISSN 1049-5142, ZDB-ID 1149235-1. - Vol. 26.2014, 2, p. 127-141
|
| Subject: | lapsed donors | relationship management | not-for-profit marketing | hazard model | fundraising | Fundraising | Beziehungsmarketing | Relationship marketing | Nonprofit-Organisation | Nonprofit organization | Nonprofit-Marketing | Nonprofit marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10010382658