Getting Return on Quality: Revenue Expansion, Cost Reduction, or Both
| Year of publication: |
2002
|
|---|---|
| Authors: | Rust, Roland T. ; Moorman, Christine ; Dickson, Peter R. |
| Published in: |
Journal of marketing. - Chicago, Ill : Publications Group of the American Marketing Association, ISSN 0022-2429, ZDB-ID 2183183. - Vol. 66.2002, 4, p. 7-24
|