Getting to global : an evolutionary perspective of brand expansion in international markets
Janell D. Townsend, Sengun Yeniyurt and Mehmet Berk Talay
| Year of publication: |
2009
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|---|---|
| Authors: | Townsend, Janell D. ; Yeniyurt, Sengun ; Talay, Mehmet Berk |
| Published in: |
Journal of international business studies : JIBS ; an official journal of the Academy of International Business. - Basingstoke, Hampshire : Palgrave Macmillan, ISSN 0047-2506, ZDB-ID 410609-X. - Vol. 40.2009, 4, p. 539-558
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| Subject: | Markenartikel | Brand | Internationaler Markteintritt | International market entry | Globalisierung | Globalization | Statistische Bestandsanalyse | Duration analysis | Kfz-Industrie | Automotive industry | Welt | World | 1981-2004 |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003854590