Getting too personal: Reactance to highly personalized email solicitations
| Year of publication: |
2008
|
|---|---|
| Authors: | White, Tiffany ; Zahay, Debra ; Thorbjørnsen, Helge ; Shavitt, Sharon |
| Published in: |
Marketing Letters. - Springer. - Vol. 19.2008, 1, p. 39-50
|
| Publisher: |
Springer |
| Subject: | Personalization | Reactance | Relationships | Email | Consumers |
| Extent: | text/html |
|---|---|
| Type of publication: | Article |
| Source: |
Persistent link: https://www.econbiz.de/10005680453