Giving Against the Odds : When Tempting Alternatives Increase Willingness to Donate
Year of publication: |
2014
|
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Authors: | Savary, Jennifer |
Other Persons: | Goldsmith, Kelly (contributor) ; Dhar, Ravi (contributor) |
Publisher: |
[2014]: [S.l.] : SSRN |
Subject: | Fundraising | Experiment | Zahlungsbereitschaftsanalyse | Willingness to pay | Theorie | Theory | Konsumentenverhalten | Consumer behaviour |
Extent: | 1 Online-Ressource (46 p) |
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Series: | |
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments June 21, 2014 erstellt |
Other identifiers: | 10.2139/ssrn.2277749 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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