Global brand attitude, perceived value, consumer affinity, and purchase intentions : a multidimensional view of consumer behavior and global brands
Nayyer Naseem, Swati Verma and Attila Yaprak
| Year of publication: |
2015
|
|---|---|
| Authors: | Naseem, Nayyer ; Verma, Swati ; Yaprak, Attila |
| Published in: |
International marketing in the fast changing world. - Bingley [u.a.] : Emerald, ISBN 1-78560-233-0. - 2015, p. 255-288
|
| Subject: | Kaufmotiv | Consumer motivation | Markenimage | Brand image | Markenführung | Brand management | Internationales Marketing | International marketing | Globalisierung | Globalization | Theorie | Theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011416219