Global brands or local heroes? : a comparative study of Egyptian consumer perceptions and behaviors in the fashion and apparel industry
Iman Boseila, Abeer A. Mahrous and Ehab Abouaish
| Year of publication: |
2023
|
|---|---|
| Authors: | Boseila, Iman ; Mahrous, Abeer A. ; Abouaish, Ehab |
| Published in: |
American journal of business. - Bingley : Emerald, ISSN 1935-5181, ZDB-ID 2401319-5. - Vol. 38.2023, 4, p. 211-228
|
| Subject: | Brand globalness | Brand identity expressiveness | Brand localness | Egypt | Prestige | Quality | Ägypten | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Bekleidungsindustrie | Clothing industry | Mode | Fashion | Internationales Marketing | International marketing | Markenimage | Brand image | Markenartikel | Brand | Herkunftsbezeichnung | Designation of origin |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/AJB-09-2022-0161 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014432874