Global business : positioning ventures ahead
Michael R. Czinkota; Ilkka A. Ronkainen
| Year of publication: |
2011
|
|---|---|
| Authors: | Czinkota, Michael R. ; Ronkainen, Ilkka A. |
| Publisher: |
New York [u.a.] : Routledge |
| Subject: | Internationales Marketing | International marketing | Lieferantenmanagement | Supplier relationship management | Außenhandel | Foreign trade | Internationaler Markteintritt | International market entry | Schwellenländer | Emerging economies | Erfolgsfaktor | Success factor | USA | United States | Internationales Management |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XVIII, 250 S. graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | The global imperative -- Establishing the context -- Doing your homework on global markets -- Getting there with customers and suppliers -- Creating a global footprint -- Making communication happen -- Negotiating cultural chasms -- Positioning the product and brand -- Making money -- Discovering and using trends in international business. |
| ISBN: | 978-0-415-80194-2 ; 0-415-80194-X ; 978-0-203-87510-0 ; 978-0-203-87510-0 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008729001