Global channels of distribution
Daniel C. Bello and Forrest Briggs
| Year of publication: |
2009
|
|---|---|
| Authors: | Bello, Daniel C. ; Briggs, Forrest |
| Published in: |
The SAGE handbook of international marketing. - Los Angeles [u.a.] : SAGE, ISBN 1-4129-3428-1. - 2009, p. 398-412
|
| Subject: | Internationales Marketing | International marketing | Vertriebsweg | Distribution channel | Transaktionskosten | Transaction costs | Ressourcenorientierter Ansatz | Resource-based view | Institutionenökonomik | Institutional economics | Theorie | Theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003792163