Global Marketing: A Decision Oriented Approach
| Year of publication: |
2006
|
|---|---|
| Authors: | Alexander, Nicholas |
| Published in: |
European Journal of Marketing. - Emerald Group Publishing Limited, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 40.2006, 11/12, p. 1375-1376
|
| Publisher: |
Emerald Group Publishing Limited |
| Subject: | International marketing | Globalization | Marketing decision making |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | review |
| Language: | English |
| Other identifiers: | 10.1108/03090560610702867 [DOI] |
| Source: | Other ZBW resources |
Persistent link: https://www.econbiz.de/10014722374