Global marketing management : changes, new challenges, and strategies
Kiefer Lee ; Steve Carter
| Year of publication: |
2009 ; 2. ed.
|
|---|---|
| Authors: | Lee, Kiefer ; Carter, Steve |
| Publisher: |
Oxford [u.a.] : Oxford Univ. Press |
| Subject: | Export marketing | Management | Case studies | Internationales Marketing | Marketingmanagement |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XXVII, 565 S. : Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-0-19-923942-9 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004929556