Global marketing strategy modeling of high tech products
Chih-Wen Wu
| Year of publication: |
2011
|
|---|---|
| Authors: | Wu, Chih-wen |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 64.2011, 11, p. 1229-1233
|
| Subject: | Internationales Marketing | International marketing | Hochtechnologie | High technology | Produktentwicklung | New product development | Internationaler Markteintritt | International market entry |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009380519