Global vs local : analysis of the consumer-brand relationships in India

Aniket Sengupta and Scarlett Wesley, RayeCarol Cavender and Min Young Lee

Year of publication:	2022
Authors:	Sengupta, Aniket ; Wesley, Scarlett ; Cavender, RayeCarol ; Lee, Minyoung
Subject:	Apparel \| Brand affinity \| Consumer \| Globalization \| India \| Indien \| Konsumentenverhalten \| Consumer behaviour \| Globalisierung \| Markenartikel \| Brand \| Markenführung \| Brand management \| Bekleidung \| Clothing \| Beziehungsmarketing \| Relationship marketing \| Internationales Marketing \| International marketing \| Markenimage \| Brand image \| Bekleidungsindustrie \| Clothing industry

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