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Going where the Ad leads you : on high advertised prices and searching where to buy

Maarten C. W. Janssen, Marielle C. Non
Year of publication:
2006
Authors: Janssen, Maarten C. W. ; Non, Marielle C.
Publisher: Amsterdam [u.a.]
Subject: Werbung | Advertising | Konsumentenverhalten | Consumer behaviour | Theorie | Theory
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