Going with your "gut feeling" : the importance and functional significance of affective cues in consumer judgement and choice

by P. Darke; A. Chattopadhyay and L. Ashworth

Year of publication:	2002 ; [Elektronische Ressource]
Other Persons:	Darke, Peter R. (contributor) ; Chattopadhyay, Amitava (contributor) ; Ashworth, Laurence (contributor)
Publisher:	Fontainebleau : INSEAD
Subject:	Konsumentenverhalten \| Consumer behaviour

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