Good, better, engaged? : the effect of company-initiated customer engagement behavior on shareholder value

Sander F. M. Beckers, Jenny van Doorn, Peter C. Verhoef

Year of publication:	May 2018
Authors:	Beckers, Sander F. M. ; Doorn, Jenny van ; Verhoef, Peter C.
Published in:	Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 1187865-4. - Vol. 46.2018, 3, p. 366-383
Subject:	Customer engagement \| Shareholder value \| Event study \| Word-of-mouth \| Shareholder Value \| Beziehungsmarketing \| Relationship marketing \| Virales Marketing \| Viral marketing \| Konsumentenverhalten \| Consumer behaviour \| Kundenintegration \| Customer integration \| Kundenwert \| Customer value \| Ereignisstudie

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