Good for science, but which implications for business? : an analysis of the managerial implications in high-impact B2B marketing articles published between 2003 and 2012
Enrico Baraldi; Antonella La Rocca and Andrea Perna
| Year of publication: |
2014
|
|---|---|
| Authors: | Baraldi, Enrico ; La Rocca, Antonella ; Perna, Andrea |
| Published in: |
The journal of business & industrial marketing. - Bingley : Emerald Publishing Limited, ISSN 0885-8624, ZDB-ID 649550-3. - Vol. 29.2014, 7/8, p. 574-592
|
| Subject: | Content analysis | B2B marketing | Managerial implications | Managerial relevance | Scientific impact | B-to-B-Marketing | Business-to-business marketing | Bibliometrie | Bibliometrics | Lieferantenmanagement | Supplier relationship management | Führungskräfte | Managers |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010422027