Goodwill intended for whom? Examining factors influencing conspicuous prosocial behavior on social media
Jihee Choi (M.S., Ph.D. student), Soobin Seo (Ph.D.) (Assitant Professor)
| Year of publication: |
January 2017
|
|---|---|
| Authors: | Choi, Jihee ; Seo, Soobin |
| Published in: |
International journal of hospitality management. - Amsterdam [u.a.] : Elsevier, ISSN 0278-4319, ZDB-ID 1074264-5. - Vol. 60.2017, p. 23-32
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| Subject: | Cause-related marketing (CRM) | Self-presentation | Conspicuous prosocial behavior | Social media | Social Web | Social web | Soziales Verhalten | Social behaviour | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Cause-Related Marketing | Cause-related marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ijhm.2016.09.014 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011640219