Got slogan? Guidelines for creating effective slogans
| Year of publication: |
2007
|
|---|---|
| Authors: | Kohli, Chiranjeev ; Leuthesser, Lance ; Suri, Rajneesh |
| Published in: |
Business Horizons. - Elsevier, ISSN 0007-6813. - Vol. 50.2007, 5, p. 415-422
|
| Publisher: |
Elsevier |