Got slogan? Guidelines for creating effective slogans
Chiranjeev Kohli, Lance Leuthesser, Rajneesh Suri
| Year of publication: |
2007
|
|---|---|
| Authors: | Kohli, Chiranjeev ; Leuthesser, Lance ; Suri, Rajneesh |
| Published in: |
Business horizons. - Amsterdam : Elsevier, ISSN 0007-6813, ZDB-ID 222663-7. - Vol. 50.2007, 5, p. 415-422
|
| Subject: | Werbung | Advertising | Markenartikel | Brand |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003733880