Gray marketing as an alternative market penetration strategy for entrepreneurs: Conceptual model and case evidence
| Year of publication: |
2001
|
|---|---|
| Authors: | Lim, Guan H. ; Lee, Khai S. ; Tan, Soo J. |
| Published in: |
Journal of Business Venturing. - Elsevier, ISSN 0883-9026. - Vol. 16.2001, 4, p. 405-427
|
| Publisher: |
Elsevier |