Warranty and warrantor reputations as signals of hybrid product quality
| Year of publication: |
2001
|
|---|---|
| Authors: | Tan, Soo J. ; lee, Khai S. ; Lim, Guan H. |
| Published in: |
European journal of marketing : EJM. - Bradford : Emerald, ISSN 0309-0566, ZDB-ID 189982x. - Vol. 35.2001, 1-2, p. 110-132
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