Great expectations and broken promises : misleading claims, product failure, expectancy disconfirmation and consumer distrust

Peter R. Darke; Laurence Ashworth; Kelley J. Main

Year of publication:	2010
Authors:	Darke, Peter R. ; Ashworth, Laurence ; Main, Kelley J.
Published in:	Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 1187865-4. - Vol. 38.2010, 3, p. 347-362
Subject:	Produktqualität \| Product quality \| Produktlebenszyklus \| Product life cycle \| Beschwerdemanagement \| Complaint management \| Erwartungsbildung \| Expectation formation

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