Green product buying intentions among young consumers : extending the application of theory of planned behavior
Andhy Setyawan, Noermijati Noermijati, Sunaryo Sunaryo, Siti Aisjah
| Year of publication: |
2018
|
|---|---|
| Authors: | Setyawan, Andhy ; Noermijati, Noermijati ; Sunaryo, Sunaryo ; Aisjah, Siti |
| Published in: |
Problems and perspectives in management : PPM ; international research journal. - Sumy : Business Perspectives, ISSN 1727-7051, ZDB-ID 2464229-0. - Vol. 16.2018, 2, p. 145-154
|
| Subject: | green product | purchase intention | SEM | sustainability | TPB | young consumer | Öko-Produkt | Sustainable product | Konsumentenverhalten | Consumer behaviour | Jugendliche | Youth | Verbrauchereinstellung | Consumer attitudes | Umweltbewusstsein | Environmental consciousness | Öko-Marketing | Green marketing |