Group cohesiveness and conformity as determinants of choice of promotions : an empirical study
Vikas Deep and Shashi Kala, Manpreet Kaur
| Year of publication: |
2024
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|---|---|
| Authors: | Deep, Vikas ; Kala, Shashi ; Kaur, Manpreet |
| Published in: |
International journal of business and globalisation : IJBG. - Genève [u.a.] : Inderscience Enterprises, ISSN 1753-3635, ZDB-ID 2435929-4. - Vol. 36.2024, 2/3, p. 276-293
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| Subject: | freebies | group cohesiveness | group conformity | hedonic | sales promotions | utilitarian | Verkaufsförderung | Sales promotion | Arbeitsgruppe | Team | Soziale Gruppe | Social group | Konsumentenverhalten | Consumer behaviour | Gruppenentscheidung | Group decision-making |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJBG.2024.137396 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015063776