Growing through giving : the role of paying it forward in business-to-business marketing
Year of publication: |
2022
|
---|---|
Authors: | Eriksson, Theresa |
Published in: |
Journal of business-to-business marketing. - London [u.a.] : Routledge, Taylor and Francis Group, ISSN 1547-0628, ZDB-ID 2069757-0. - Vol. 29.2022, 2, p. 131-152
|
Subject: | B2B | Business-to-business marketing | generalized social exchange | paying it forward | relationships |
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