Growth dynamics in new markets : improving decision making through simulation model-based management
by Martin F.G. Schaffernicht, Facultad de Economia y Negocios, Universidad de Talca, Chile, Stefan N. Groesser, School of Engineering, Bern University of Applied Sciences and Institute of Management, University of St. Gallen, Switzerland
| Year of publication: |
[2018]
|
|---|---|
| Authors: | Schaffernicht, Martin F. G. ; Grösser, Stefan N. |
| Publisher: |
2018: Hoboken, New Jersey : John Wiley & Sons, Inc |
| Subject: | Entscheidung | Decision | Strategisches Management | Strategic management | Planspiel | Business game | Marketingmanagement | Marketing management |
| Description of contents: | Table of Contents [gbv.de] ; Description [swbplus.bsz-bw.de] |
