Growth through franchises in knowledge-intensive industries : interplay of routine program and expansion mode
Moren Lévesque, Young Rok Choi, and Juliana Hsuan
| Year of publication: |
2019
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|---|---|
| Authors: | Lévesque, Moren ; Choi, Young Rok ; Hsuan Mikkola, Juliana |
| Published in: |
IEEE transactions on engineering management : EM. - New York, NY : IEEE, ISSN 0018-9391, ZDB-ID 160438-7. - Vol. 66.2019, 4, p. 496-513
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| Subject: | Agency problems | franchise expansion | franchising | routine adaptation | routine replication | utility maximization | Franchising | Prinzipal-Agent-Theorie | Agency theory | Wissensintensives Unternehmen | Knowledge-intensive industry |