Guest editorial: Global branding management in a rapidly changing environment
| Year of publication: |
2023
|
|---|---|
| Authors: | Wang, Cheng Lu ; He, Jiaxun |
| Published in: |
International Marketing Review. - Emerald Publishing Limited, ISSN 1758-6763, ZDB-ID 2032066-8. - Vol. 40.2023, 1, p. 1-3
|
| Publisher: |
Emerald Publishing Limited |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | back-matter |
| Language: | English |
| Other identifiers: | 10.1108/IMR-02-2023-391 [DOI] |
| Source: | Other ZBW resources |
Persistent link: https://www.econbiz.de/10014828214