Guest editorial: psychological micro-foundations of business-to-business decision making
Aybars Tuncdogan, Adam Lindgreen, Frans van den Bosch, Henk Volberda
| Alternative title: | psychological micro-foundations of business-to-business decision making |
|---|---|
| Year of publication: |
2019
|
| Authors: | Tuncdogan, Aybars ; Lindgreen, Adam ; Bosch, Frans A. J. van den ; Volberda, Henk W. |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 83.2019, p. 128-133
|
| Subject: | Entscheidung | Decision | B-to-B-Marketing | Business-to-business marketing | Lieferantenmanagement | Supplier relationship management | Psychologie | Psychology | Kognition | Cognition |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.indmarman.2019.11.005 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012146617