Guest editorial: relationship marketing : past, present and future
Alternative title: | Relationship marketing |
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Year of publication: |
2017
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Authors: | Gummerus, Johanna ; Koskull, Catharina von ; Kowalkowski, Christian |
Published in: |
The journal of services marketing. - Bingley : Emerald Group Publishing Limited, ISSN 0887-6045, ZDB-ID 1027140-5. - Vol. 31.2017, 1, p. 1-5
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Subject: | Relationship marketing | Services marketing | Service marketing | Marketing | USA | United States | Dienstleistungsmarketing | Marketingtheorie | Marketing theory | Beziehungsmarketing |
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