Guest editorial: Special section on enhancing sales force productivity
Sönke Albers, Manfred Krafft; Murali Mantrala
| Alternative title: | Enhancing sales force productivity |
|---|---|
| Year of publication: |
2010
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| Authors: | Albers, Sönke ; Krafft, Manfred ; Mantrala, Murali K. |
| Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 27.2010, 1, p. 44-45
|
| Subject: | Verkauf | Selling | Ressourcenorientierter Ansatz | Resource-based view | Verhandlungstechnik | Negotiation techniques | Behavioral Accounting | Behavioral accounting |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009519920